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Research papers

Innovative online research

This case study describes an online qualitative research project that used innovative study design, interviewing technologies (multimedia interviewing, mobile research), and voice analysis in an effort to refine public policy for the US presidential...

Catalogue: Online Research 2009: Online Panels & Beyond
Author: Ron Riley
October 29, 2009
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Citation

Riley, R. (2009a, October 29). Innovative online research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/innovative-online-research


Research papers

Getting deeper insights into multi-cultural markets

In this era of globalization, finding and then making the most of opportunities in multi-cultural markets has become a permanent challenge for the modern marketer.Culturally distinct, diverse consumers are here to stay, both in immigrant populations...

Catalogue: Global Diversity 2006
Author: Ron Riley
May 8, 2006
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Citation

Riley, R. (2006a, May 08). Getting deeper insights into multi-cultural markets. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/getting-deeper-insights-into-multi-cultural-markets